Collection: Ray Ban Sunglasses

Rayban

Rayban is one of the most famous brands in the world and its glasses are among the most loved in the eyewear market, both in terms of sunglasses and prescription glasses. An Iconic brand which has been leaving its mark on the history since 1936.

A new kind of historical glasses

In the 1930 as new airplanes allowed people to fly higher and farther, many US Air Force pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. A new kind of glasses was introduced, Anti-Glare, with green lenses that could cut out the glare without obscuring vision, and the Ray-Ban brand was born. The sunglasses were redesigned with a plastic frame the following year and patented as the Ray-Ban Aviator.
In a second the popularity of Rayban spreads from the pilots to anyone with an outdoor lifestyle.
A few years later the Rayban Shooter was lunched, ideal for misty conditions. The “cigarette-holder” middle circle, designed to free the hands of the shooter, is the signature of this icon.

Top revolution and change

Embracing the 1960s zeitgeist of change and revolution, Ray-Ban adapted right along with the changing times. From roughly thirty models at the beginning of the decade, the catalog had expanded to fifty by 1969, including styles for men, women and children. Ray-Ban had become the world’s leader in eyewear through its reputation for style and quality, from the glasses themselves to the specially made leather and vinyl cases that protected them when not in use. 

Rayban continued to create and design new styles and all the most popular stars continued to wear them.

A timeless cool beauty

Following the 70s, and their extravagance, Rayban launched new collections developed in two different directions: sportswear necessity and fashion accessory.
For all of those who are looking for the supreme mix between fashion and a sportive lifestyle.
Each collection has a hug range of models suitable for any need and taste, many styles, but all characterized by the unmistakable elements that make Rayban a top and unique brand in the world.
Furthermore, in each collection there are products suitable for men and women of any age.
Over the years Ray-Ban re-works its most iconic models and re-affirms its leadership in innovation and technology by giving birth to a new segment within the collection The Ray-Ban Tech Carbon Fiber Collection. The collection features wraparound temples composed of seven carbon fiber layers, resulting in extremely lightweight, flexible, and exceptionally durable frames.
And now, 75 years after the first pairs of Ray-Ban Aviator helped US pilots reach new heights, Ray-Ban remains an unlimited classic.